---
title: "How to use Labels to simplify screen targeting "
url: "https://smartguides.zetadisplay.com/en/article/how-to-use-labels-to-simplify-screen-targeting"
language: "en"
last_updated: "2026-10-07T07:56:32.269Z"
---

# How to use Labels to simplify screen targeting 

Content targeting made simple

If you’re managing dozens or even hundreds of digital screens across your business, you need a simple way to stay organised and make sure the right content reaches the right screens.

That’s where **Labels and Values** come in.

Together, they help you describe and organise your devices based on the characteristics that matter to your business, making it easier to identify the right screens and group them for content targeting.

  

[Vimeo video](https://player.vimeo.com/video/1233632816)