Device Lables Overview

Organize and target your devices with Labels

Labels help you categorize your devices, making it easier to organize your digital signage network and target specific screens.

Instead of managing devices one by one, Labels allow you to group devices based on shared characteristics such as location, department, or screen type.

In this article, you'll learn:

  • What Labels are
  • How Label Values work
  • How Labels are used throughout Engage CMS
  • When to use Labels instead of Device Groups

What are Labels?

A Label is a category that helps describe your devices.

Each Label contains one or more Values that represent different options within that category.

For example:

Label: Store

Values:

  • Stockholm
  • Malmö
  • Gothenburg

Or:

Label: Zone

Values:

  • Entrance
  • Checkout
  • Electronics
  • Customer Service

Each device can be assigned one Value from each Label, allowing you to build a structured way of organizing your screens.

Why use Labels?

Labels make it easier to manage large numbers of devices.

Instead of selecting individual screens, you can use Labels to:

  • Organize devices
  • Filter device lists
  • Create Device Groups
  • Target devices more efficiently
  • Maintain consistent device information

As your network grows, Labels become an important way to keep devices organized.

Labels and Values

Think of Labels as categories and Values as the options within those categories.

Label

Example Values

Store

London, Paris, Berlin

Zone

Entrance, Checkout, Café

Floor

Ground Floor, First Floor

Screen Type

Menu Board, Promotional Display

This structure makes it easy to classify devices consistently.

How Labels are Used

Labels are used throughout Engage CMS.

You'll commonly use them when:

  • Assigning devices
  • Filtering device lists
  • Creating Device Groups
  • Managing Power Schedules
  • Targeting devices for future features and workflows

Rather than selecting individual devices every time, Labels help you work with groups of related devices.

Labels vs Device Groups

Although they work together, Labels and Device Groups serve different purposes.

Labels

Device Groups

Describe devices

Organize devices into manageable groups

Store device information

Used for playlist assignment and management

Used for filtering and targeting

Built using Label Values

A Device Group can use one or more Label Values to automatically include matching devices.

Best Practices

Consider creating Labels for information that applies across many devices, such as:

  • Store
  • Country
  • Department
  • Floor
  • Zone
  • Screen Type

Avoid creating Labels for information that changes frequently.

Common Questions

Can a device have multiple Labels?

Yes. A device can have multiple Labels, allowing it to be categorized in several different ways.

Can multiple devices use the same Label Value?

Yes. Many devices can share the same Value.

For example, every screen located at the entrance can use the Entrance Value.

Do Labels control what content is displayed?

No.

Labels organize devices and make them easier to target, but they do not control content directly.

Can I change Label Values later?

Yes.

You can rename, add, or remove Values as your device network changes.